BS Returning Together — COVID-19 office reopening campaign
Creation of a campaign for the re-opening of our office at Black Sun during the COVID-19 pandemic.
We wanted a metaphor with the notion of ‘returning’ which gave us flexibility as a theme to be able to make a few illustrations with enough meaning to accompany the information.
I used the idea of bird migration to link to our returning and with the thought that birds would be a good character with whom employees could sympathise and even see themselves reflected in. Empathisig with what the characters are getting up to in the illustrations.
The style is soft and friendly, as the subject is of a sensitive nature - hopefully making employees feel more at ease about returning to the office.
I designed a logo, separate guidelines aimed at employees and then our visitors/clients; and also a series of posters to be placed around the office where necessary.