Out of the Blue — Horniman Library campaign

Campaign created with the aim to increase Horniman Museum Library visitors. Inviting them in to see the display of the unique collection of books ‘Cyanotype Impressions’, by Anna Atkins.
I created a series of three posters, which can fold into leaflets, each one representing a study area of the Library. These were used both as a promotional device and collaborative game.

The visuals come from the modern equivalent to cyanotypes which I believe is photocopying. The leaflets can be teared off for visitors to keep or to build together a mural of modern cyanotypes within the library. This format can also be used on the library’s Instagram / social media.

The tagline ‘Out of the Blue’ goes back to the accidental discovery
of cyanotypes and links to the idea of the library becoming more visible.