Awareness Campaign — Bee population decline
Creative Conscience silver award winning campaign created to raise awareness on the issue of decline of bees.
The visuals focus on the fact that if bees die, one third of our food would disappear and so we would follow. To represent this idea, I used some fruits and vegetables which require bee pollination - to create the shape of the bee. I then left these bees on a scanner over a week, and scanned the rotting process without reaching complete decomposition to represen that they are on their way to exctinction if we don’t do anything about it.
These visuals have been applied to a short stop motion film, a series of two posters and an easy-to-mail pack with information and seed supply.