Aquarel
       
     
Artboard 1-100.jpg
       
     
DSC_0342.jpg
       
     
     
       
     
IMG_4685.jpg
       
     
IMG_4701.JPG
       
     
 Shop banners
       
     
DSC_0018.jpg
       
     
 Tote bags
       
     
 Promotional leaflets
       
     
DSC_0112.jpg
       
     
 Window vinyl
       
     
DSC_0127.jpg
       
     
 Social media profiles
       
     
IMG_4652.jpg
       
     
 Fashion photography for social media accounts - all photographs taken by Victor Lascar
       
     
DSC_0177.jpg
       
     
 Stickers
       
     
IMG_4648.jpg
       
     
 Offcuts of the acrylic plastic used to laser-cut words for the window display system
       
     
Aquarel
       
     
Aquarel

Aquarel is a small clothing boutique in seaside town Cabo de Palos, Spain. It sets itslef apart in the area it is located by selling smarter casual clothes than its competitors who mostly sell beachwear.

The design of the brand focuses mainly on the value of positivity, and so I was instructed to go for a colourful and playful approach.

For the logo the owner wanted to include the lighthouse which is a well known landmark in Cabo de Palos.

The name of the shop, which means ‘watercolours’ and the stripes that are unique to lighthouses, gave for a sea side look with a fun touch.

I got the chance to design, produce and experiment with multiple branding components: such as the window display system - with hanging acrylic words

Artboard 1-100.jpg
       
     
DSC_0342.jpg
       
     
     
       
     

 

 

IMG_4685.jpg
       
     
IMG_4701.JPG
       
     
 Shop banners
       
     

Shop banners

DSC_0018.jpg
       
     
 Tote bags
       
     

Tote bags

 Promotional leaflets
       
     

Promotional leaflets

DSC_0112.jpg
       
     
 Window vinyl
       
     

Window vinyl

DSC_0127.jpg
       
     
 Social media profiles
       
     

Social media profiles

IMG_4652.jpg
       
     
 Fashion photography for social media accounts - all photographs taken by Victor Lascar
       
     

Fashion photography for social media accounts - all photographs taken by Victor Lascar

DSC_0177.jpg
       
     
 Stickers
       
     

Stickers

IMG_4648.jpg
       
     
 Offcuts of the acrylic plastic used to laser-cut words for the window display system
       
     

Offcuts of the acrylic plastic used to laser-cut words for the window display system