Aquarel is a small clothing boutique in seaside town Cabo de Palos, Spain. It sets itslef apart in the area it is located by selling smarter casual clothes than its competitors who mostly sell beachwear.
The design of the brand focuses mainly on the value of positivity, and so I was instructed to go for a colourful and playful approach.
For the logo the owner wanted to include the lighthouse which is a well known landmark in Cabo de Palos.
The name of the shop, which means ‘watercolours’ and the stripes that are unique to lighthouses, gave for a sea side look with a fun touch.
I got the chance to design, produce and experiment with multiple branding components: such as the window display system - with hanging acrylic words
Social media profiles
Fashion photography for social media accounts - all photographs taken by Victor Lascar
Offcuts of the acrylic plastic used to laser-cut words for the window display system