Neoliberalism poster to illustrate Oli Williams’ PHD Thesis on health.
Here a quote from George Orwell’s ‘Animal Farm’ is used to critique health promotion that emphasises personal choice. The jackpot reference illuminates the simple fact that we do not choose the circumstances into which we are born. In a vastly unequal society our initial luck in life will hugely influence the choices that we are able to make and therefore what we will consume.
Poster selected to be taken on tour by Oli and sold with all profits going to charity. It also made the official selection in a competition called ‘Picture of Health’ run by the University of Bristol.