Campaign to get Horniman Museum visitors to go inside the Horniman Library and interact with the display of their Anna Atkins ‘Cyanotype Impressions’.
A series of three posters (that have the ability to turn into leaflets) were created, each one representing a study area of the Library. The visuals were made by using a contemporary version of cyanotypes - photocopying (all images come from the library). The leaflets are perforated into squares that can be teared off for visitors to keep as postcards or to build together a mural of modern cyanotypes in the library.
The tagline ‘Out of the Blue’ goes back to the accidental discovery of cyanotypes and links to the library coming out of the blue itself.
Out of the Blue
‘Out of the Blue’ is a campaign created with the aim to increase Horniman Museum Library visitors. It invites them in to interact with the display of the unique collection of books ‘Cyanotype Impressions’, by one of the world’s first women photographers - Anna Atkins.
I created a series of three posters, that have the ability to turn into leaflets, each one representing a study area of the Library. These were used as a promotional device and ‘call to action’.
The leaflets are perforated into a nine square grid that acts as folding points. The visitor can pick these up from anywhere in the museum and it is used as an invitation to the Library’s event.
Once there, they can tear up the leaflet and participate in building a grid-based mural to create a big cyanotype picture, which they are invited to share.
This format could have an easy transition into social media platforms such as instagram, creating a campaign that can reach and engage many outside existing museum visitors.
Mural (in-progress) mockup - for idea presentation purposes.