4. Campaigns

Campaign, information design and ads / 2022
‘Start a Travel Business’ Content Series Duffel

Duffel is focused on democratising the travel industry through easy-to-use APIs. Building the infrastructure that underpins the travel industry in an effort to make it accessible for anyone who wishes to sell travel.

We worked on this as the Acquisition team — we were 3 designers, 2 content writers and 1 developer. A cross-team collaboration between Marketing, Brand Design and the UX Products team. The campaign was set to launch right after our brand refresh release so the scope was big. The 3 of us put our heads together to gather inspiration and carry out explorations, which we presented to the rest of the Acquisition team in a number of workshops, as well as the wider Design team in our weekly crits.

Once we nailed down the look and feel and most of the landing page, we took care of a long list of deliverables. I took charge of the social media assets and a wide range of paid posts and ads, as well as the infographics required to aid the content.

The project took just under 2 months from start, working out the structure and content — to finish, implementation of landing page and go-live on paid posts, social ads and webinar.

The main goal of this campaign was to break down any misconceptions of starting a travel business and encourage any prospects through education and guidance. The campaign was created to serve as a resource first, without being too salesy.

See campaign landing page here︎︎︎

Some of these diagrams were created to explain the travel industry as it is — for which I used duller colours and made look as complex as they actually are. The other diagrams were created to explain how the same processes are way more straight-forward with Duffel — hence the richer use of Duffel colours and simplicity.

A small selection of ads created for the campaign.