2. Seller branding


Branding / 2022-2024
Selection of branded collateral Motorway

Motorway is an app that helps people sell their car quickly and easily from the comfort of their home. Motorway is comprised of two brands:
- A B2C brand which is seller facing (widely recognised - face of brand)
- A B2B brand which is dealer facing

I’m currently the lead brand designer for the Dealer brand. However when I first joined the company, I worked across both brands. Above is a selection of collateral I created for the Seller brand. From emails, to performance ads, Spotify ads, friend referral visuals, office branding, etc.

The visuals are my interpretation of the brand as it currently stands with a breath of freshness – aiming at standing out, feeling modern whilst also established and trustworthy.