3. Returning Together
Internal campaign / 2021
Returning together Black Sun
Creation of a campaign for the re-opening of the office at Black Sun during the COVID-19 pandemic.
We wanted a metaphor with the notion of ‘returning’ which gave us flexibility as a theme to be able to make a few illustrations with enough meaning to accompany the information.
I used the idea of bird migration to link to our returning and with the thought that birds would be a good character with whom employees could sympathise and even see themselves reflected in.
The style is soft and friendly, as the subject is of a sensitive nature - hopefully making employees feel more at ease about returning to the office.
I designed a logo, two separate guidelines aimed at employees and visitors/clients; and also a series of posters to be placed around the office where necessary.